While Pinterest serves as a search and discovery service and Flipboard acts as a personal magazine, both have grown legions of users – 100 million and 82 million active users, respectively – who gravitate towards the applications because the content is relevant and personalized to them specifically based on where their interests lie. Unlike Twitter and Facebook, Pinterest and Flipboard at their core are focused on individual user interests – not on who they know. But in reality, who you know does not always translate into what you will like.” – David Rogers, author of The Digital Transformation Playbook “The fundamental stumbling block of the social Web to date is that it has conflated social graphs with interest graphs.
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